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Why You Shouldn’t Buy Instagram Followers (and what you should do instead)

You may know that your Instagram content is good, but imagine how much better it will look when 10,000 people agree.

Whether you are trying to become a social media star or simply spreading your brand awareness on Instagram, it may be tempting to pay for the first few thousand followers.
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There are a variety of services that allow you to buy 1,000 followers for the price of a small Starbucks latte. But if it was really that cheap and easy, of course, everyone would. What's the catch? Is buying Instagram followers legal and safe for your business? Is an investment worthwhile?

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Here are some of the questions you may have about buying Instagram followers to give you a better idea of ​​how it actually works. We've also looked at the pros and cons so you can decide for yourself if it's good for your brand.

Can you buy Instagram followers?

Yes, you can buy Instagram followers. There are many cheap services that allow you to buy 1,000 followers for just $ 10. But you only pay for one number. Many of these followers are either bots or inactive accounts. This means that they never deal with your posts.

As a quick Google search shows, there are many cheap services that you can use to buy Instagram followers. For about $ 6 you can get 500 followers, and for about $ 10 you can get 1,000 followers.

However, the vast majority of these followers are either bots or inactive accounts.

If you buy Instagram followers, you only pay for one number. Commitment is not guaranteed or even likely.

Not only can you buy followers directly, but you can also pay for services to strategically follow other accounts on your behalf, based on your preferences (location, hashtag usage, account type and gender). Ideally, these tracked accounts will then follow you back.

With this option, your followers are more likely to be real, but participation is still unlikely. Since you can not even guarantee that these accounts will follow you, this is a risky investment. Most accounts will not follow you, and even if they do, they probably will not be long-term, loyal, or active followers.

If your priority is simply to have a large number of followers, these services can definitely help you. As your number of bio followers decreases, these services will even populate your pool with other followers.

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But keep in mind the risks: These followers will probably never like or comment on a post. If you're caught with a lot of fake followers, you can ruin your credibility with your real audience.

Imagine this: Would you continue to track an account if you saw that most of their "loyal audiences" are inactive accounts or bots? I do not suppose. This could be deceptive and lead you to believe that the brand alone can not achieve authentic followers through good content.

Should you buy Instagram followers?

It's not a good idea to buy Instagram followers. Purchased followers are likely to be bots or inactive accounts. So you will not be dealing with your posts. This means that your posts will not appear on Explore pages or in the news feeds of your real audience. In addition, it becomes difficult to measure metrics.

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You're buying fake Instagram followers.

The main reason buying instagram followers can be a wasted investment is that the accounts you follow are often not real.

Fake followers are created either because they are managed by users whose only goal is to be traced in return, or because these accounts are sponsored by services that sell followers - as explained in the section above. While these accounts will provide early activation, they will ultimately affect the performance of your Instagram account (we'll handle it in just a minute).

They get engaged early, which rejuvenates.
Purchased Instagram followers also do not provide long-term value for the content of your profile. The followers you buy may give you early opinions, likes, and comments before you become a follower. However, the attention they are giving you now will not be there later - when you start reporting on the performance of your Instagram account.

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And how helpful are 10,000 followers who do not engage with you? Engagement is the key to how the Instagram algorithm displays posts to users. Without likes or comments, your post is unlikely to appear in your audience's newsfeeds or on any Explore page.

A large number of followers could convince users to follow you organically. This is not a guarantee.

Users may notice that your posts are not very dedicated. This might prevent them from following you. If you have 10,000 followers but only four likes per post, it will not take long for people to recognize that something is going on.

With no real followers involved with your content, your posts are essentially hidden from anyone but your non-authentic audience. Also, your fake followers will not share your post on any of their channels. And they will not discuss your brand with friends or family in real life because they do not exist in real life (no offense, bots).

Purchased Instagram followers can distort your performance metrics.

It's virtually impossible to measure how well your audience is connected to your brand if a high percentage of that audience is not real. How will you measure posts that fit well with your real audience when those bots and inactive accounts skew the relationship?

If you do not know how good your posts are or what your real audience thinks, you'll never turn your Instagram followers into real customers. And is not that the point?

When you pay for Instagram followers, you ultimately do not pay for real followers. You pay for a blank number. And since Instagram's algorithm is largely committed to engagement rather than followers, finding followers is not a long-term solution. In fact, it is not a solution at all.

Take the time, energy, and money you spend to buy followers, and instead focus on building real relationships with a real audience. If your content is engaging and authentic, your loyal followers spread the word and engage with your brand without the need for bribes.

Buy Instagram Followers and Likes

Instagram identifies and deletes fake followers

Recently, Instagram has updated its terms of service to help identify and remove non-authentic accounts from its platform. Instagram removes likes, follow-ups, or comments from third-party apps designed to artificially grow your audience. When you buy followers, you violate Instagram's community guidelines and it can trigger a reaction from Instagram moderators.

Instagram strives to maintain real interactions on its website and to protect real accounts and experiences. Forged or purchased activities violate this mission and can lead to consequences. It is therefore better to enlarge the audience organically.

Alternatives to buying Instagram followers

Instagram's new algorithm rewards the interaction more than the number of followers and displays content similar to the one users have used in the past. To encourage engagement, there are many different actions that you can try out on the platform to reach your ideal audience.

By applying good marketing practices to Instagram - whether you build your personal brand or a corporate account - you can better reach the nearly 800 million monthly Instagram users and build an authentic audience.

First, make your account public so users can see your profile and content. In this way, you can organically grow your audience as your content pops up on users' search pages, engaging and captivating your audience.

Next, post lots of posts in your feed: you can post pictures, GIFs, videos, boomerangs, story quizzes, tutorials, user-generated content, and more. Build trust and excitement on your followers by using high-quality photos, writing catchy captions, publishing consistently, and maintaining a unique style to differentiate yourself from other accounts. Find out which hashtags are causing a stir and which ones are tailored to your brand - if done right, hashtags can be a great way to reach new audiences.

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Depending on your brand personality, it may be helpful to be funny or funny in your content. If you know exactly how your brand is perceived and what trends are happening on Instagram, you can select content and interact with your Instagram community.

Finally, use the many different channels on the platform, such as Instagram Live, IGTV, Instagram Stories or Shopping on Instagram. There are so many different ways to connect with users. By driving engagement through these capabilities, you can promote engagement and traffic organically and authentically.

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