‘Frozen 2’ is about to break more records for Disney
After "Frozen" was released in theaters in 2013, it quickly became a cultural phenomenon.
He inspired the Olaf merchandise, theme park walks and a Broadway show. The theme song "Let It Go" was such a wormwave that one of the film's directors apologized to the parents who had to listen to it again and again. "Frozen" has become one of the best Disney franchises, winning two Oscars and becoming the highest-grossing animated film of all time.
But the film was opened six years ago. Those seven-year-old children who disguised themselves as Queen Elsa are thirteen years old and probably passed their costumes and perhaps "Frozen" itself. So is it possible for Disney to reproduce the same magic with "Frozen 2?" We are about to find out when the sequel will open nationally this weekend.
Disney had expected a $ 100 million debut, but after a day of strong sales, the company increased its forecast to $ 120 million. Apart from the maximum of the animated film set by Pixar's "Incredibles 2" - another Disney sequel - it would be a bigger debut than the original, which made $ 93 million in five days of Thanksgiving in 2013. It would also be to be the highest grossing opening ever for Walt Disney Animation Studios, which has been producing films since 1937.
If "Frozen 2" were able to free up competition this weekend, the manna would have contributed to the unprecedented 2019 of Disney at the box office. In July, Disney had already set the highest-grossed year record for a studio ever with "Avengers: Endgame" and had five films that grossed over $ 1 billion at the box office. "Frozen 2" could be the next film to be part of the club, but first it must regain the popularity of its predecessor.
Shawn Robbins, chief analyst of Boxoffice.com, is confident about the box office prospects of "Frozen 2". Just like Pixar's hit Toy Story series, "Disney is distributing a movie whose story and characters have grown with its fans," Robbins said.
"It's been a long time, but it has a story and characters that still have an emotional resonance for fans of the original film," Robbins told CNN Business. "And invite beginners to the kind of pleasant and captivating animated epic that you can expect from Disney."
Many things have changed since "Frozen" set records for Disney. Jennifer Lee, who co-directs the sequel with Chris Buck, is now running Disney Animation as her first female creative manager, and Disney has shifted much of her attention to streaming. But change is one of the central themes of "Frozen 2" and is something that probably the "film audience has experienced", according to Peter Del Vecho, the producer of the film.
"Just like our audience, Anna and Elsa are growing and maturing," Del Vecho told CNN Business in an e-mail. "We believe this film is deeper, more epic in terms of size and adventure, and we hope it has something for everyone."
"Frozen 2" is coming at the end of a difficult month for the film industry.
This month's box office totals have fallen by 28% compared to November last year and the overall North American box office of 2019 has dropped by about 7% compared to the same point last year, according to Comscore (SCOR). The highly anticipated "Star Wars: The Rise of Skywalker" could add a remarkable year-end increase.
It was also a bad month for the sequels. "Terminator: Dark Fate" and "Doctor Sleep", two sequels of beloved films, disappointed at the box office earlier this month.
"November was not a great box office month - it seems like a hit movie after another came short - so 'Frozen 2' should be a welcome plus point," Maswell's deputy director of fun at CNN Angie Han told CNN Business.
Han added that the big box office question of "Frozen 2" is not so much if it will go well, but rather "how well it will do".
"The expectations are so high that anything apart from a soaring success might seem like a disappointment," he said.
"Frozen 2" has a 77% score on Rotten Tomatoes, which is not great, but opening a week before Thanksgiving could help him succeed this weekend and for the rest of the year, according to Robbins.
"Disney was wise to place it a week before a major movie holiday with Thanksgiving. While most of the sequels would expect a considerable drop after the weekend's opening, 'Frozen 2' could have long legs until December" he said. "If there is any disadvantage, it is simply that - like any sequel to a phenomenon - it has an expectation of being up to the one that did not exist for the release of the original film."Tags: Frozen 2, Frozen 2 about to break disney, Frozen 2 movie