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How To Grow Your Small Business Using Instagram

Small business marketing using Instagram

Instagram is an online mobile application used for photo and video sharing. Instagram took the footsteps of Facebook or Twitter and quickly became a very popular social media tool.

Instagram was originally developed to allow people to apply a variety of filters to photos taken with their mobile phones and easily upload and share them with friends (or account followers) using the Instagram application. I was recently introduced to video Instagram and was able to upload, but Instagram video clips are limited to 3 to 15 seconds in length.

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Why are companies turning to Instagram?

  • There are more than 300 million Instagram users worldwide.
  • Approximately 70 million photos are uploaded per day.
  • This account can be set to “free”, which lowers the barrier to entry.
  • This is a medium where you can easily share content at any time 24 hours.
  • How have businesses succeeded in using Instagram?
  • Hundreds of companies, including Levi and L’Oreal, were able to use the tool for the following purposes:
  • To raise awareness of our products and services.
  • To increase brand awareness.
  • Introduce their community and free service activities and urge prospects to engage in products, services or brands.
  • Win the competition.
Grow business instagram

Small Business Marketing Success by Instagram

Instagram seems to be particularly popular in product-based businesses because of its visual nature. Most of our product-based businesses, such as apparel, jewelry, makeup, or food-based businesses, are using Instagram to succeed. This is to allow the app to post pictures and share them with those who wear or use this product.

For example, a food company might post a picture of someone who cooks their food together, who is sharing a meal, or who is entertaining friends. Since many small businesses can leverage the power of Instagram to attract customers, this success is not limited to big brands. For example, the cafe The Kettle Black in Melbourne earned more than 45,800 followers in March 2016. Attracting Instagram Users Images of attractive photos and cafe meals Gourmet hashtags are used to search for food bloggers and other Instagram users.

Influencer marketing

Bloggers, social media star media personality has hundreds and sometimes thousands of people who follow Instagram accounts and have enthusiastic fans online. This “impact” group means there are some eyes ready to see a product or service. Your audience is already built for you.

Engagement is already in place, and you can grow your viewers faster by uploading your product to your Instagram feed or by introducing them to bloggers and popular Instagram account owners. So over time, it’s important to identify the industry’s important “impactors” and how to leverage them.

Hashtags-What are they?

instagram hashtags

How can I use it to increase my business’ exposure?

If you are interested in Instagram, we recommend that you do a hashtag investigation in advance. A hashtag is a tag that can be added to the caption of a photo to upload. To create a hashtag, you need to add one or more keywords without spaces after the hash symbol using the # symbol before the tag.

For example, you can post jeans product images. The hashtag is: #fashion #style #jeans #lovethatstyle. Since hashtags are also popular on Twitter, they may already be familiar, but if you don’t see them online, check out examples of how to use them. The purpose of hashtags is to tag photos with “searchable” or “popular” titles or subject categories on Instagram.


  • Hashtags do not have spaces
  • You can’t use special characters in hashtags ([email protected]$&

Instagram includes a powerful search feature, so if your post is set to “public”, you can tag your photos and videos using hashtags and make your content easy to search and access to the public. In other words, content is likely to be discovered while someone is running a search and exploring ‘search terms’, which leads to more people getting to know about your business and brand.

instagram remember

Some hashtags are very popular, so it’s important to make sure they are the most relevant for your industry. The purpose of the game is to get shared to actually follow people who want to tell your content. Hashtags help spread words when used effectively, so take a little time to find out how to use them to get the most out of your content.

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