This book has been a game changer for me because it really enforced in my mind what causes people to like you and what creates an open door to build long lasting relationships with people you meet. Building relationships in sales is the number one priority. With good relationships, come good referrals and referrals are how I have built my business. I view each client as a new relationship, not a transaction.
In chapter 1 of the 6 ways to get people to like you, Dale Carnegie said “you can make more friends in two months by becoming interested in other people than you can in two years by trying to get other people interested in you.”
That really hits home for me because strangely enough I only have about 2-3 months with most clients before their transaction ends. It has been amazing to me the amount of new friends I have made through my clients in real estate. But I take an active interest in helping people and I do genuinely care to get to know them. Putting all of my efforts into this type of relationship building has really paid off.”