• Home
  • » Inside the Tornado

Inside the Tornado

Price: $17.99
4.0 (1)
August 27, 2019
Views: 205
Ad ID: 3855
Description:

In this, the second of Geoff Moore's classic three-part marketing series, Moore provides highly useful guidelines for moving products beyond early adopters and into the lucrative mainstream market. Updated for the HarperBusiness Essentials series with a new author's note.

Once a product "crosses the chasm" it is faced with the "tornado," a make or break time period where mainstream customers determine whether the product takes off or falls flat. In Inside the Tornado, Moore details various marketing strategies that will teach marketers how reach these customers and how to take advantage of living inside the tornado in order to reap the benefits of mainstream adoption.

 

Moore provides highly useful guidelines for moving products beyond early adopters and into the lucrative mainstream market. Updated for the HarperBusiness Essentials series with a new author's note.

Once a product "crosses the chasm" it is faced with the "tornado," a make or break time period where mainstream customers determine whether the product takes off or falls flat. In Inside the Tornado, Moore details various marketing strategies that will teach marketers how reach these customers and how to take advantage of living inside the tornado in order to reap the benefits of mainstream adoption.

Contact Information
Categories:   
Website:
Videos
User Reviews 1
  • This book helped me to understand about Inspirational Real Estate Investors. Everyone should read this book.

    author
    Nichole
Related Listings
Send Message
Login Required
Send Your Bid
Login Required
Report This Listing
Login Required